why this blog is destined to failure

Hilarious little piece at Slate detailing the difference between "web-writing" and "real-writing". From the article:

At home my boyfriend and I use a certain physical gesture as shorthand to describe it. To make it, extend your index fingers and your thumbs so that your hands resemble toy pistols. Then waggle them before you, like a dude in a cheesy Western, while you wink, dip your knees, and lopsidedly drawl, "Heyyy." The internet is always saying, "Heyyy." It is always welcoming you to the party; it is always patting you on the back to congratulate you for showing up. It says, You know me, in a collusive tone of voice, and Wanna hear something funny? and Didja see who else is here?